CAMPAIGN 2006 STRATEGY
Now Playing: part 7 of 10
Topic: Green Party

BUILDING A CAMPAIGN ORGANIZATION

We need to improve our message and how we deliver it. With just a
little bit of funding we can make some great campaign posters and
plaster California on these issues. Lynda Hernandez who was Ralph
Nader's 2004 California campaign director has agreed to serve as our
Southern California coordinator. She has a long list of key ideas for
getting our campaign field organization and infrastructure in place.

We need artists, people who know how to design and make posters,
leaflets and a hundred other tasks which in the end are just as
important as the candidates themselves.

We need musicians to come up with a campaign song like Matt Gonzalez
had in his campaign and we need poets like those from Stanford that
wrote about our previous campaigns.

We are beginning to structure a State wide campaign effort that will
involve having campaign coordinators at the County level as well as
commissions working on different aspects of our vision. We want to
assist the local candidates in whatever manner we can. We need to help
them build on the ground efforts to do door to door work especially in
campaigns we feel we can win.

We want to see if we can link up with registration drives like the one
planned by MAPA.

Our reach out work will be far stronger in this campaign than it has
ever been. The down slate candidates will have much stronger campaigns
as we focus on issues and communities and try to get our candidates
before as many audiences as possible and on as many radio and TV shows
as we can. Several if not all of the candidates need to have their own
press conference announcements, web sites and literature. The down
slate candidates need to work up strategies to focus on covering
aspects of our over all message and target audiences and media around
those issues.

Organizing the media work will also be critical. Cres Fallucci one of
our most experienced media people has agreed to help on this effort.
We are starting to get volunteers for the campaign throughout the
State. If you are interested in working on the campaign please email
rachelodes@....